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香港應爭取舉辦「一帶一路」運動會
文章
2024 年 10 月 15 日
7月17日,新民黨會見行政長官李家超,遞交《施政報告》建議書,我特別向行政長官提議,特區政府應向中央政府爭取,讓香港聯同其他粵港澳大灣區城市,在大灣區舉辦「一帶一路」運動會。我認為這建議對國家、對大灣區,以至對香港,都有多方面好處,非常值得特區政府推進。
「一帶一路」倡議是中國提出的,2013年9月和10月,國家主席習近平先後在哈薩克及印尼宣布推動「絲綢之路經濟帶」及「二十一世紀海上絲綢之路」。推進發展11年,除了興建基建、發展產業、提振經濟、鞏固法律等方面,開拓體育發展亦是必要的。
國家在2019年發布的《體育強國建設綱要》中已強調,要「構建體育對外交往新格局,共建『一帶一路』體育發展行動計劃」;今年7月,「三中全會」《中共中央關於進一步全面深化改革 推進中國式現代化的決定》更提出要「完善推進高質量共建『一帶一路』機制」、「完善陸海天網一體化布局,構建『一帶一路』立體互聯互通網絡。」我認為舉辦「一帶一路」運動會能加強「一帶一路」列國之間的交流,促進世界大同,是對上述戰略目標的有效實踐。
香港一直推動體育「五化」,包括普及化、精英化、盛事化、專業化和產業化,「一帶一路」運動會當然是體壇盛事,並且能為體育產業化作出巨大貢獻。須知道體育競技不單止有運動員,還有專項教練、體能教練、心理輔導、體育醫療、器材及用品、服裝品牌,以至法律與訟裁等等,舉辦大型運動會能壯大運動產業的發展,讓年輕人看到更多出路,經濟效益也會隨之而至。
提到經濟效益,相信沒有人會漠視體育經濟的創收。美國NBA在2022/23年賽季的贊助收入高達16.6億美元歷史新高。在內地,國家隊多位金牌運動員在巴黎奧運後推出的廣告代言和雜誌封面多不勝數。孫穎莎代言的品牌護膚品在開售十分鐘便突破千萬人民幣銷售額,勝過內娛頂流。即使不是簽約代言,與他們有關的周邊商品也會賣個盆滿缽滿,淘寶在8月份發布了《2024巴黎奧運同款帶貨力榜》,全紅嬋、鄭欽文及孫穎莎便分列「運動員帶貨力」的頭3位。
香港過去舉辦的體壇盛事也帶來門票、廣告,以至旅遊、餐飲、酒吧等周邊豐厚的經濟效益。例如每年的香港國際七人欖球賽便吸引數以萬計的海外球迷來港,平均每年帶來約4億元收入。今年3月在香港舉辦的LIV Golf職業巡迴賽的總賽事獎金2500萬美元(約1.95億港元),為特區政府帶來3000萬元稅收。巴奧期間有不少熱門賽事在黃金時間舉行,香港的酒吧生意增加約兩成。
可以預料,若香港舉辦「一帶一路」運動會,會吸引大量相關人員及遊客來港,屆時特區政府可推出一系列運動旅遊路線、餐飲及周邊產品,大力推動體育旅遊,擴闊經濟收益。這也是國家在2017年推出的《「一帶一路」體育旅遊發展行動方案》所強調「外引內聯」、「盤活體育資源」的實踐目標。
當然,要舉辦規模這麼大的綜合型運動會,籌備必然經年,不會一蹴而就。目前看來,2025年有全運會、2026年有亞運會,未必是理想年份;2027年或者是適合的契機。再者,若短期內未能舉辦整全的「一帶一路」運動會,也可以在香港舉辦個別運動項目的「一帶一路」聯賽,例如劍擊、馬術等,來個先行先試。
總結而言,在大灣區舉辦「一帶一路」運動會,能提升「一帶一路」的形象,提高大灣區的國際知名度,開拓香港體育旅遊經濟新格局,一舉多得,特區政府應盡快主動向中央政府爭取,以得先機。
Hong Kong should strive to host the "Belt and Road" Games
On July 17, the New People's Party met with the Chief Executive, John Lee, and submitted a proposal in the "Policy Address" recommendation. I specifically suggested to the Chief Executive that the SAR government should strive with the central government to have Hong Kong, along with other cities in the Guangdong-Hong Kong-Macao Greater Bay Area, host the "Belt and Road" Games. I believe that this proposal would bring various benefits to the country, the Greater Bay Area, and Hong Kong, making it very worthwhile for the SAR government to promote this initiative.
The "Belt and Road" initiative was proposed by China. In September and October 2013, President Xi Jinping announced the promotion of the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road" in Kazakhstan and Indonesia respectively. After 11 years of development, apart from infrastructure construction, industrial development, economic stimulation, and legal consolidation, promoting sports development is also necessary.
In the "Outline of Building a Sports Power" issued by the country in 2019, it was emphasized that there should be a "new pattern of sports exchanges with foreign countries and joint construction of the 'Belt and Road' sports development action plan." In July this year, the "Third Plenary Session" of the Communist Party of China put forward in the "Decision of the Central Committee of the Communist Party of China on Further Comprehensive Deepening Reform and Advancing Modernization in the Chinese Style" that it should "improve the mechanism for promoting high-quality joint construction of the 'Belt and Road'," and "improve the land-sea-air integrated layout, and build a three-dimensional interconnected network of the 'Belt and Road'." I believe that hosting the "Belt and Road" Games can strengthen communication among the countries along the Belt and Road, promote a harmonious world, and effectively implement the above strategic goals.
Elevating the National Sporting Influence
Sports represent a crucial area for China to showcase its soft power. The national teams have been excelling at the Olympics with each passing edition. Teams like diving, table tennis, and swimming have achieved globally leading results at the Paris Olympics. Athletes like Quan Hongchan, Sun Yingsha, Wang Chuqin, Pan Zhanle, Zheng Qinwen, and Sheng Lihao have become globally renowned sports stars. Hosting the "Belt and Road" Games could further elevate their status. Moreover, just as host countries of the Olympics tend to add events that favor them, hosting the "Belt and Road" Games could include events such as fencing, martial arts, dragon boat racing, and equestrian sports, thereby strengthening the country's influence in the international sports arena through the establishment of standards and regulations.
I suggest that the Guangdong-Hong Kong-Macao Greater Bay Area be chosen as the host region. Organizing such a large-scale multi-sport event requires abundant venues and rich experience. In terms of venues, the Kai Tak Sports Park and the West Kowloon SPORTS PARK significantly enhance Hong Kong's capacity to host sporting events. The former has a main stadium that can accommodate 50,000 people, while the latter has facilities suitable for emerging sports like Pickleball. When Hangzhou hosted the Asian Games, they constructed and renovated over fifty venues. Similarly, cities in the Greater Bay Area have venues suitable for various sporting events. In other words, hosting the "Belt and Road" Games does not necessitate cities to invest heavily in new venues; existing facilities can be utilized sustainably.
In terms of experience, since each city has organized large sporting events before, they have accumulated relevant talent and expertise. Let's not forget that Hong Kong hosted the East Asian Games as early as 2009 and has continually hosted major events like marathons and the Rugby Sevens. In the upcoming 15th National Games next year, Hong Kong will host events like fencing, showcasing its capability and experience in hosting the "Belt and Road" Games.
As for financial costs, I believe there is no need to worry. Major sporting events around the world are typically supported by numerous commercial sponsors, and the "Belt and Road" Games should be no exception.
Promoting the Industrialization of Sports in Hong Kong
Hong Kong has been promoting the "Five Transformations" of sports, including popularization, elitism, eventization, specialization, and industrialization. The "Belt and Road" Games, of course, are a major sporting event and can make a significant contribution to the industrialization of sports. It is essential to recognize that sports competition involves not only athletes but also specialized coaches, fitness trainers, psychological counselors, sports medicine professionals, equipment and supplies, clothing brands, as well as legal matters and arbitration, among others. Hosting large-scale sporting events can boost the development of the sports industry, showing young people more career opportunities, and economic benefits will follow.
Speaking of economic benefits, no one can overlook the revenue generated by the sports economy. The NBA in the United States reached a historic high sponsorship revenue of $1.66 billion in the 2022/23 season. In mainland China, numerous national team gold medalists released advertisements and graced magazine covers after the Paris Olympics. Skincare products endorsed by Sun Yingsha achieved over 10 million RMB in sales within the first ten minutes of release, surpassing top entertainment figures. Even without official endorsements, peripheral products related to them sell exceptionally well; in August, Taobao released the "2024 Paris Olympics Same Style Influencer Sales Ranking," with Quan Hongchan, Zheng Qinwen, and Sun Yingsha ranking in the top 3 for "athlete influencer sales power."
Past major sporting events hosted in Hong Kong have brought substantial economic benefits through ticket sales, advertisements, as well as surrounding industries like tourism, dining, and bars. For example, the annual Hong Kong Sevens Rugby tournament attracts tens of thousands of overseas fans to the city, generating approximately HK$400 million in revenue each year. In March this year, the LIV Golf Professional Tour held in Hong Kong offered a total prize money of $25 million USD (around HK$195 million), resulting in HK$30 million in tax revenue for the SAR government. During the Olympics, many popular events are held during prime time, leading to a roughly 20% increase in business for bars in Hong Kong.
It is foreseeable that if Hong Kong were to host the "Belt and Road" Games, it would attract a large number of relevant personnel and visitors to the city. At that time, the SAR government could introduce a series of sports tourism routes, dining options, and related products, vigorously promoting sports tourism to expand economic benefits. This aligns with the goals of the "Belt and Road" Sports Tourism Development Action Plan launched by the country in 2017, emphasizing the practical goals of "attracting external resources and connecting internally" and "activating sports resources."
Certainly, organizing a comprehensive sporting event of such magnitude would require years of preparation and cannot be rushed. Currently, with the National Games in 2025 and the Asian Games in 2026, these may not be ideal years; thus, 2027 could be a suitable opportunity. Furthermore, if a full-fledged "Belt and Road" Games cannot be organized in the short term, hosting individual sports events like "Belt and Road" leagues in Hong Kong for sports such as fencing, equestrian, etc., could serve as a preliminary step.
In conclusion, hosting the "Belt and Road" Games in the Greater Bay Area can enhance the image of the Belt and Road Initiative, increase the international visibility of the Greater Bay Area, and pioneer a new era in the sports tourism economy in Hong Kong. This would be a multi-faceted benefit, and the SAR government should actively seek opportunities from the central government to move forward promptly.
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