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一簽多行拔頭籌 後勁還看新局長 / Multiple Entry Visa Facilitates Hong Kong Travel Boom; Tourism Momentum Depends on New Minister
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2024 年 12 月 12 日
一簽多行拔頭籌 後勁還看新局長 / Multiple Entry Visa Facilitates Hong Kong Travel Boom; Tourism Momentum Depends on New Minister
2024年終結前,中央政府又向香港送大禮。11月29日,中華人民共和國出入境管理局宣布,「自2024年12月1日起,深圳市戶籍居民和居住證持有人可以申請辦理赴香港旅遊『一簽多行』簽注,在一年內可不限次數往來香港地區,每次在香港逗留不超過七天。」這對香港旅遊業而言無疑是大好消息,也是特區政府及行政長官爭取多時的成果。
「港迪」賽馬受捧 文旅追落後
新措施實施一星期,根據入境事務處的記錄,12月1日至7日這七天的入境內地訪客總人次為648758人次,比前一周即11月24日至30日的620502人次,增加了28256人次。若單計周末,12月7日的入境內地訪客有145034人次,比上周六11月30日的138180人次,增加了6854人次,反映新措施起步成效不俗。的而且確,我走在街上、商場裏,都見到很多看似是內地旅客,特別是有很多年輕旅客,大家來香港感受聖誕氣氛。
大家都會記得,今次不是首次推行「一簽多行」。2003年香港面對金融海嘯及「沙士」的衝擊,中央政府便以「自由行」、「一簽多行」惠港,香港經濟谷底反彈,後來衍生各種矛盾衝突,在2015年時叫停了「一簽多行」,改為「一周一行」。
今次再實施「一簽多行」,雖然社會上偶有聲音擔憂會讓水貨客、拖喼客逼爆北區等問題重臨;但是時而易世,今時今日,內地旅客的旅遊及購物習慣經已改變,加上內地網購盛行,內地旅客來港狂掃貨以至逼爆街道的「盛況」相信不會再現。
我認為今次重推「一簽多行」,勢必增加內地來港旅客的人流。根據《深圳市2023年國民經濟和社會發展統計公報》,深圳市常住人口有1700多萬人,當中「深圳市戶籍居民」有600多萬人,而「深圳市居住證持有人」即非戶籍居民更有約1200萬人,我相信他們非常樂意來香港旅遊,來感受和深圳不一樣的城市氛圍,讓市面變得熱鬧起來。
踏進12月這個聖誕旺季,各大商場別樹一幟的燈飾、擺設最能吸睛,期望各大商場熱情積極吸引人流。不過,內地旅客購物模式改變,尤其是年輕旅客,他們來感受香港這個國際大都市的魅力,既不是來掃奶粉尿片,也不是來狂買高端名牌,因此不會帶動高端消費,反而具香港特色的文旅產品能讓他們掏腰包,也能豐富他們的香港體驗。內地各省市的文旅紀念品超前得很,香港在這方面要加把勁。
除了逛商場,內地旅客喜歡觀光體驗,特別是深圳以至在內地鮮有的體驗,就更有吸引力,例如剛在沙田馬場舉行的浪琴香港國際賽事(12月8日)便是特區政府推動賽馬旅遊的首場國際賽,吸引了6000多名內地旅客入場。
另外,他們特別喜歡「港迪」(香港迪士尼樂園),認為「港迪」能保持美國迪士尼樂園的風格,較原汁原味,管理也較好。在2023年11月開幕的全球首個《魔雪奇緣》主題園區「魔雪奇緣世界」更是吸引大量內地旅客朝聖的王牌園區。
須主辦更多大型國際盛事
海洋公園現在坐擁6隻國寶大熊貓,除了「盈盈」、「樂樂」,今年8月出生的港產大熊貓龍鳳胎在11月23日舉行了「百日宴」,又經常在直播中放閃,不論旅客或港人都被「家姐細佬」萌化了。至於中央贈港的「安安」和「可可」自9月底來港後,亦剛在12月7日舉行了「大熊貓亮相儀式」;加上在尖沙咀星光大道舉行的《PANDA GO!香港遊》全港最大型熊貓展,估計熊貓風潮會流行一陣子,不過熊貓對內地旅客而言沒那麼大的新鮮感,長遠而言可能將吸引東南亞旅客。
旅客來港總要醫肚,一日兩至三餐少不了,惟他們未必會光顧非常昂貴的高級餐廳食肆,高端餐飲業未必能從「一簽多行」措施受惠,但是茶餐廳、文青Cafe,或是網紅打卡店會受青睞。
最後,環顧零售、餐飲和酒店業,似乎酒店業最難以從「一簽多行」措施獲利,皆因內地旅客普遍認為香港酒店價格昂貴,加上交通便利,他們大可選擇即日來回,不留宿不過夜。相對於各家大酒店,反而一些別出心裁價格相宜的精品旅館更討內地旅客歡心,有可能突破他們不過夜的格局。
我認為振興酒店業要靠主辦更多大型盛事及國際會議。其實特區政府在舉辦盛事方面十分努力,香港國際七人欖球賽、巴塞爾藝術展(Art Basel)、香港高爾夫球公開賽等均十分成功,來年4月的Coldplay演唱會更是全港引頸以待。
此外,各行各業亦舉辦了不少國際會議、高峰論壇,包括國際金融領袖投資峰會、大學校長高峰論壇、香港海運周等,以至專業界別的國際會議,例如第十一屆國際檢察官協會亞洲及太平洋地區會議(The 11th Asia and Pacific Regional Conference of the International Association of Prosecutors)等等。這類峰會不會帶來龐大人流,但會帶來高端旅客,他們會在香港逗留多天,會住宿酒店,到貴價餐廳晚膳宴客,對於帶動高端消費有實際效用。
適逢新的文化體育及旅遊局局長羅淑佩上任,有見她在擔任運輸署署長、房屋局常任秘書長兼房屋署署長期間,表現非常勇猛,敢做敢創新,加上她為人親民貼地,又是MIRROR粉絲,期望她能從「受眾」的角度出發,想出更多吸引內地旅客來港旅遊、消費、購物、飲食,以至留宿的點子,讓「一簽多行」達致最大效益。
Multiple Entry Visa Facilitates Hong Kong Travel Boom; Tourism Momentum Depends on New Minister
Just before the end of 2024, the central government once again sent a significant gift to Hong Kong. On November 29, the Exit and Entry Administration of the People's Republic of China announced, "Starting from December 1, 2024, residents of Shenzhen with household registration and residence permits can apply for a 'multiple entry' visa for travel to Hong Kong. They can enter and exit the Hong Kong region an unlimited number of times within a year, with each stay in Hong Kong not exceeding seven days." This is undoubtedly great news for the Hong Kong tourism industry and a long-awaited achievement for the SAR government and the Chief Executive.
"Rise in Popularity of 'Hong Kong Disney Theme Park plus Horse-racing while Tourism Lags Behind"
After the implementation of the new measures for a week, according to records from the Immigration Department, the total number of mainland visitors entering Hong Kong from December 1 to 7 was 648,758, an increase of 28,256 compared to the previous week of November 24 to 30, which saw 620,502 visitors. Specifically, on December 7, there were 145,034 mainland visitors entering Hong Kong, up by 6,854 compared to the previous Saturday, November 30, indicating a promising start to the new measures. Indeed, it is noticeable that many mainland visitors, especially young ones, can be seen on the streets and in shopping malls, all coming to Hong Kong to experience the Christmas atmosphere.
It is worth noting that this is not the first time the "multiple entry" policy has been implemented. In 2003, facing the impact of the financial crisis and the SARS epidemic, the central government introduced the "individual visit scheme" and "multiple entry" policies to support Hong Kong. The rebound of the Hong Kong economy from its lowest point was seen after these measures were implemented. However, various conflicts arose later, leading to the suspension of the "multiple entry" policy in 2015, replaced by the "one trip per week" policy.
"Although there are occasional concerns in society that the reintroduction of the 'multiple entry' policy may lead to problems such as resurfacing parallel trading activities and overcrowding in the Northern District, times have changed. Today, mainland visitors' travel and shopping habits have evolved, coupled with the prevalence of online shopping in the mainland. The 'shopping spree' that used to congest the streets is unlikely to reoccur.
I believe that the reimplementation of the 'multiple entry' policy this time will undoubtedly increase the influx of mainland visitors to Hong Kong. According to the Shenzhen Statistical Yearbook 2023, Shenzhen has a population of over 17 million, with over 6 million registered residents and around 12 million non-registered residents holding residence permits. I believe they are very willing to travel to Hong Kong to experience a different city atmosphere from Shenzhen, making the streets lively once again."
"As we step into the bustling Christmas season of December, the unique decorations and displays in major shopping malls are the most eye-catching, with hopes that these malls will actively attract crowds. However, mainland visitors' shopping habits have changed, especially among the younger travelers. They come to experience the charm of Hong Kong as an international metropolis, not solely to buy baby formula or luxury brands. Therefore, they are not driving high-end consumption but are more inclined to spend on unique cultural and tourism products that reflect Hong Kong's essence, enriching their Hong Kong experience. Mainland provinces and cities excel in cultural and tourism souvenirs, an area where Hong Kong needs to put in more effort.
In addition to mall-hopping, mainland visitors enjoy sightseeing experiences, especially those unique to Hong Kong or rare in mainland China. Events such as the Longines Hong Kong International Races held at Sha Tin Racecourse (on December 😎 have been promoted by the SAR government as the first international race to boost horse racing tourism, drawing over 6,000 mainland visitors to the event."
"They particularly enjoy 'Hong-Di' (Hong Kong Disneyland), believing that it maintains the style of the American Disneyland parks, offering an authentic experience with better management. The world's first 'Frozen' themed area, 'Frozen World,' which opened in November 2023, has been a flagship attraction drawing a large number of mainland visitors for pilgrimage."
We need to host more large-scale international events.
Currently, Ocean Park is home to six national treasure giant pandas, including "Ying Ying" and "Le Le." The locally born giant panda twins, born in August this year, had their "100 Days Celebration" on November 23. They often make appearances on live streams, melting the hearts of both tourists and locals. As for the pandas gifted to Hong Kong by the central government, "An An" and "Ke Ke," since arriving in Hong Kong at the end of September, they also had their "Giant Panda Debut Ceremony" on December 7. In addition to this, the largest panda exhibition in Hong Kong, "PANDA GO! Hong Kong Tour," held on the Avenue of Stars in Tsim Sha Tsui, is expected to be popular for a while. However, pandas may not be as novel for mainland tourists, and in the long run, they may attract tourists from Southeast Asia.
Travelers coming to Hong Kong will inevitably need to eat, with two to three meals a day being essential. However, they may not necessarily frequent very expensive high-end restaurants. The high-end dining industry may not benefit from the "multiple entry" policy, but tea cafes, artsy cafes, or Instagram-worthy eateries are likely to be favored.
To revitalize the hotel industry, it seems that hotels face challenges in profiting from the "multiple entry" policy, as mainland tourists generally perceive Hong Kong hotels as expensive. Additionally, with convenient transportation, many opt for same-day trips without staying overnight. In contrast to larger hotels, some unique and affordable boutique hotels may capture the hearts of mainland tourists, potentially breaking the pattern of no overnight stays.
I believe that revitalizing the hotel industry relies on hosting more large-scale events and international conferences. The SAR government has been proactive in organizing such events, including the Hong Kong Sevens Rugby Tournament, Art Basel, the Hong Kong Golf Open, all of which have been highly successful. The eagerly anticipated Coldplay concert in April next year is another example of such events that draw attention across Hong Kong.
Furthermore, various industries have also organized numerous international conferences and summits, including the International Financial Leaders Investment Summit, University Presidents Summit, Hong Kong Maritime Week, and international conferences within specific professional fields, such as The 11th Asia and Pacific Regional Conference of the International Association of Prosecutors. While these summits may not bring in massive crowds, they attract high-end travelers who stay in Hong Kong for several days, patronize hotels, and dine in upscale restaurants, effectively driving high-end consumption.
With the new Secretary for Culture, Sports and Tourism, Rosanna Law Shuk-pui, taking office, her past performances as Permanent Secretary for Housing have been bold and innovative. Known for her approachability and being a fan of MIRROR, it is hoped that she will leverage her audience-oriented perspective to devise more ideas to attract mainland tourists to Hong Kong for travel, consumption, shopping, dining, and lodging, maximizing the benefits of the "multiple entry" policy.
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